Ramadan is a challenging season for marketers. A good example on how to market your brand without forgetting the spirit of the season is this Coca Cola video, released on YouTube on 4 July 2105. The video, in which six strangers enjoy an Iftar meal in the dark, tugs at heartstrings. It challenges perceptions and makes viewers just that little bit conscious of how we see the world. Perfect for the season and therefore our video of the month. Enjoy!